Fest Events
Chandra Food Products Featured in Another India
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The grand inauguration of Another India – The Family Phygital Vande Express Magazine at the Howrah Division Headquarters marked a memorable milestone in the journey of Indian Railways' onboard media. The prestigious event was graced by the Divisional Railway Manager (DRM), Howrah Division, the Principal Chief Commercial Manager (PCCM), senior railway officials, distinguished guests, and CEOs of several renowned brands. The launch celebrated a new era of informative and engaging content for passengers travelling on the Vande Bharat Express.
For Chandra Food Products, the occasion was a matter of immense pride and honour. We are delighted that our brand was featured with a dedicated page in the inaugural edition of Another India Vande Bharat Magazine. This achievement is even more special because Another India is the second business venture of Mr. Vishal Gupta, CEO of Chandra Food Products. The magazine reflects his vision of creating an innovative platform that connects travellers with inspiring stories, tourism, culture, business, and leading Indian brands while enhancing the onboard experience of Vande Bharat Express passengers.
Another India is more than just a magazine. It is a unique Phygital publication that combines the experience of traditional print with digital technology, allowing readers to access additional content through QR codes and interactive features. Covering travel, food, lifestyle, culture, technology, education, and business, the magazine offers passengers an engaging and informative journey throughout their travel.
Chandra Food Products has always been committed to delivering delicious, hygienic, and high-quality food products to families across India. Our diverse product range, including snacks, biscuits, cakes, rusks, and namkeen, is manufactured with a strong focus on quality, innovation, and customer satisfaction. Every product reflects our dedication to excellence and our passion for creating memorable taste experiences.
Being associated with the Vande Bharat Express magazine strengthens our brand's visibility and inspires us to continue our journey of growth and innovation. Vande Bharat Express is a symbol of modern India, representing speed, progress, and world-class travel. Having our brand showcased on such a prestigious platform is both an honour and a responsibility.
This achievement would not have been possible without the continued trust and support of our customers, distributors, retailers, business partners, and dedicated employees. Their confidence in Chandra Food Products has motivated us to achieve new milestones and expand our presence across the country. We sincerely thank everyone who has contributed to our success.
We also express our heartfelt gratitude to the Another India team and the Howrah Division of Indian Railways for organizing such a remarkable inauguration ceremony. As Chandra Food Products and Another India continue to grow under the leadership of Mr. Vishal Gupta, we remain committed to delivering excellence in both the food industry and media, creating value for customers and readers alike.
We are honoured to be part of this historic beginning and look forward to a future filled with innovation, stronger partnerships, and continued success.
Fest Events
Xaviesta 4.0 2025
St. Xavier's College organized its much-awaited cultural festival Xaviesta, which brought together students, artists, music lovers, and visitors from different places to celebrate creativity, entertainment, and youth culture. The grand event featured live music bands, talented singers, energetic dance performances, and many other exciting activities that created a vibrant and joyful atmosphere throughout the program.
Among the proud participants of this prestigious event was Chandra Food Products, which joined Xaviesta as an official stall partner to showcase its popular snack products to the audience. The company set up an attractive and colorful stall that became one of the main attraction points for students and visitors during the event. People enthusiastically visited the stall to explore and enjoy different snack varieties offered by the company.
The stall gave visitors an opportunity to experience the taste and quality of Chandra Food Products while spending memorable moments at the festival. The energetic environment of Xaviesta perfectly matched the fun and flavorful identity of the company’s snack brands. Visitors appreciated the delicious taste, attractive packaging, and variety of products available at the stall.
The event also helped the company connect directly with young consumers and receive valuable feedback about customer preferences and product choices. The interaction with students and visitors created a positive response and strengthened the brand’s presence among the youth audience.
Being a stall partner at Xaviesta was a proud and successful experience for Chandra Food Products. The company sincerely thanks the organizers of St. Xavier’s College for providing such a wonderful platform and looks forward to participating in more exciting events in the future.
New Masti Logo Launch, 2025
Fest Events
Chandra Food Products is delighted to announce the successful launch of the official logo for its snack brand, New Masti. This significant milestone marks the beginning of an exciting new chapter in the brand's journey, reflecting its commitment to innovation, quality, and customer satisfaction.
The newly unveiled New Masti logo has been thoughtfully designed to represent the brand's energetic personality, modern outlook, and dedication to delivering delicious snacks that bring happiness to every occasion. With its vibrant design and fresh identity, the logo perfectly captures the spirit of fun, taste, and togetherness that New Masti stands for.
The logo launch is more than just a visual transformation—it symbolizes the brand's vision for future growth and its ambition to strengthen its presence across markets. As consumer preferences continue to evolve, New Masti is committed to offering products that combine exceptional quality with exciting flavors, while maintaining the trust that customers have placed in Chandra Food Products over the years.
The launch event was celebrated with great enthusiasm by the management, employees, distributors, and business partners, highlighting the company's shared vision for the future. The new identity reflects the company's ongoing efforts to build a stronger and more recognizable brand that connects with consumers of all ages.
With the successful launch of the New Masti logo, Chandra Food Products looks forward to introducing more innovative products, expanding its market presence, and creating memorable experiences for customers across India.
The company remains dedicated to maintaining the highest standards of quality while continuously delivering products that make every moment more enjoyable.
The New Masti logo now proudly represents a brand that is ready to grow, inspire, and spread happiness through every pack. Chandra Food Products thanks its customers, distributors, retailers, and partners for their continued trust and support, and looks forward to an exciting future with New Masti.
Independence Day, 2025
Fest Events
Independence Day is one of the most cherished national festivals in India, reminding us of the courage, sacrifice, and determination of the freedom fighters who gave us the gift of independence. This year, the celebration became even more memorable as Chandra Food Products proudly participated in a heartwarming Independence Day program organized at a local school.
The event began with the ceremonial hoisting of the Indian National Flag, followed by the singing of the National Anthem. Students, teachers, parents, and guests gathered together to pay tribute to the nation and honor the heroes who fought for India's freedom. The school campus was beautifully decorated with the tricolour, creating an atmosphere filled with patriotism, pride, and unity.
The children enthusiastically participated in cultural performances, patriotic songs, speeches, and various activities that reflected the spirit of Independence Day. Their energy, enthusiasm, and love for the country made the celebration truly inspiring. Seeing the young generation proudly celebrate the nation's heritage was a memorable experience for everyone present.
Adding sweetness to the celebration, Chandra Food Products distributed delicious New Masti Snacks among all the school children after the program. The smiles on the faces of the kids while receiving and enjoying their favorite snacks made the occasion even more special. The snack distribution not only brought happiness to the children but also reflected the company's commitment to spreading joy within the community.
At Chandra Food Products, we believe that every celebration becomes more meaningful when shared with others. Through initiatives like these, we aim to strengthen our bond with society while encouraging values of unity, kindness, and togetherness. Supporting educational institutions and participating in community celebrations remains an important part of our corporate values.
We extend our heartfelt gratitude to the school authorities, teachers, students, and everyone who contributed to making this Independence Day celebration a grand success. It was an honor for Chandra Food Products to be a part of this wonderful occasion and to celebrate the spirit of freedom with the future of our nation.
Together, let us continue to uphold the values of freedom, equality, and unity while creating countless happy moments with New Masti Snacks. Happy Independence Day! Jai Hind!
Dol Utshav Mednipur, 2026
Fest Events
The vibrant and colorful Medinipur Dol Utsav brought together thousands of people from different communities to celebrate culture, entertainment, and togetherness. This grand event became one of the most anticipated gatherings in the region, attracting visitors of all ages. Adding to the success of the celebration, Chandra Food Products proudly participated as an official sponsor, demonstrating its commitment to supporting local cultural and community initiatives.
The festival featured a wide range of attractions, including cultural performances, folk music, dance programs, local handicraft stalls, food vendors, and family-friendly activities. The lively atmosphere created a memorable experience for visitors while providing a platform for local artists and businesses to showcase their talents and products.
As a sponsor of the event, Chandra Food Products played an important role in supporting the successful organization of the festival. Through banners, promotional displays, and brand visibility across the venue, the company introduced visitors to its growing range of quality snack products. The event also provided an excellent opportunity for people to learn more about the company’s popular brands and its dedication to delivering delicious products to consumers.
The sponsorship reflected Chandra Food Products’ belief that businesses should actively contribute to the communities they serve. By supporting Medinipur Mela Utsav, the company not only strengthened its brand presence but also demonstrated its commitment to preserving local culture and encouraging community engagement.
Visitors responded positively to the company’s participation, and the event helped create meaningful connections between the brand and the public. The festival provided a valuable platform for interaction, allowing Chandra Food Products to reach a wider audience while celebrating the spirit of togetherness and regional pride.
Through its involvement in Medinipur Mela Utsav, Chandra Food Products successfully combined community support with brand engagement. The company remains dedicated to participating in such cultural and social initiatives in the future, continuing its mission of building strong relationships with customers and communities alike.
The sponsorship of Medinipur Mela Utsav was a proud milestone for Chandra Food Products and a memorable experience that further strengthened the bond between the brand and the people it serves.
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Durga Puja, 2025
Fest Events
Durga Puja is one of the most significant and widely celebrated festivals in West Bengal, bringing together people from all walks of life in a spirit of devotion, joy, and cultural unity. This year, Chandra Food Products proudly participated in the Durga Puja celebrations held in Kankinara, West Bengal, through a special brand awareness campaign. As part of this initiative, promotional banners featuring our popular snack brands were displayed at key locations around the Durga Puja pandals and public gathering areas.
The objective of this campaign was to introduce more people to our growing range of snack products and strengthen our connection with consumers during one of the most vibrant festivals of the year. Thousands of visitors from Kankinara and nearby areas visited the puja pandals throughout the celebration. The colorful and attractive banners of Chandra Food Products caught the attention of festival-goers and helped create awareness about our trusted brands, Pincode and New Masti.
Durga Puja is not only a religious occasion but also a major social and cultural event where families, friends, and communities come together to celebrate. Recognizing the importance of this opportunity, Chandra Food Products utilized the festive atmosphere to connect directly with consumers and showcase its commitment to providing quality snacks at affordable prices. The banners prominently displayed our product range, helping visitors learn more about the snacks manufactured by our company.
The campaign received a positive response from the local community. Many visitors showed curiosity about our products after noticing the banners, while retailers and distributors appreciated our efforts to engage with consumers during such a prestigious event. The visibility gained through the banner campaign helped increase brand recognition and strengthened our presence in the local market.
The Durga Puja celebrations in Kankinara provided an excellent platform for Chandra Food Products to interact with the community and promote its brands in a meaningful way. By being present at a festival that holds deep cultural significance, we were able to create stronger connections with consumers and reinforce our commitment to serving them with high-quality products.
At Chandra Food Products, we believe that festivals are the perfect occasion to spread happiness and build lasting relationships with people. Our participation in the Durga Puja celebrations at Kankinara reflects our dedication to community engagement and brand development. We sincerely thank the Durga Puja organizers, local residents, retailers, distributors, and all visitors who supported our initiative and contributed to its success.
As we move forward, Chandra Food Products remains committed to participating in community events and cultural celebrations that bring people together. We look forward to many more opportunities to connect with consumers and continue spreading joy through our popular brands, Pincode and New Masti, across West Bengal and beyond.